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Princess Auto Raises Funds to Help Keep Kids Safe

Winnipeg, MB, May 24, 2016: This past March, Princess Auto raised over $48,000 for child farm safety thanks to the generosity of their customers across Canada. All throughout March, cashiers asked customers to donate a toonie at the till to support Progressive Agriculture Foundation (PAF) Safety Days® for children in Canada.

The Canadian Agricultural Safety Association (CASA) has facilitated PAF Safety Days in Canada since 2002. This year, Princess Auto helped these efforts through its toonie at the till campaign.

“This year, we have over 90 safety day events scheduled to take place in Canada,” says Marcel Hacault, CASA’s executive Director. “Potentially, over 20,000 children and volunteers could take part in a safety day event in 2016. Thanks to Princess Auto and their customers, we are able to continue to expand the program.”

A typical safety day consists of one-day, age-appropriate safety events that help children learn how to be safe on the farm. It’s the largest rural safety and health education program for children in North America. The funds donated by Princess Auto and their customers will go towards the cost of running the PAF safety day program in the province in which it was raised.

“We’re happy to work with the Canadian Agricultural Safety Association to help raise funds for PAF Safety Days in Canada,” says Craig Coutts, VP of Sales at Princess Auto. “Our store cashiers did a fantastic job promoting farm safety by selling the paper symbols and raising $48, 270. This is one of several ways Princess Auto gets involved in communities across Canada.”

This is the second year that Princess Auto has helped raise funds to keep kids safe. Last year, Princess Auto ran a similar campaign in Manitoba raising over $6,000. Princess Auto is a corporate sponsor of PAF Safety Days and is a Safety Supporter of Canadian Agricultural Safety Week 2016.

For more information about PAF Safety Days, visit casa-acsa.ca/SafetyDays.

The Canadian Agricultural Safety Association is a national, non-profit organization dedicated to improving the health and safety of farmers, their families and agricultural workers. CASA is funded in part by Growing Forward 2, a federal, provincial and territorial initiative and receives additional support from the agricultural and corporate sectors. For more information, visit www.casa-acsa.ca, find us on Facebook or LinkedIn or follow us on Twitter @planfarmsafety.


For more information, please contact:
Robin Anderson, Communications Officer